🌍 Every 27 September, the whole world celebrates World Tourism Day, a day promoted by the World Tourism Organization (UNWTO) since 1980 to raise awareness of the social, cultural and economic importance of travel.
In 2026, the chosen slogan is "The digital agenda and artificial intelligence transforming tourism", an invitation to reflect on how technology is redefining the way we discover the world.
But beyond technology, this day reminds us of something essential: travelling is a privilege and a responsibility. It is the opportunity to discover other cultures, to support local economies and to enrich ourselves as people.
At The Sun Places, we want to celebrate this day with you, touring the destinations that have made us grow and reflecting on what it means to offer authentic and conscious luxury tourism.
✨ Tourism is one of the most important economic engines in the world. In Spain alone, in 2025, international tourists spent more than 134.7 billion euros, 6.8% more than the previous year, consolidating our country as one of the world leaders in the sector.
But behind the figures there is something more valuable: people. The professionals who work every day to make a trip unforgettable, the artisans who keep traditions alive, the cooks who preserve the traditional recipes, the guides who share their knowledge with passion.
World Tourism Day 2026: the luxury of travelling with purpose in The Sun Places destinations
For us, World Tourism Day is not just any date. It is an opportunity to reaffirm our commitment: to offer luxury experiences that respect the environment, value local culture and generate a positive impact on the communities that host us.
🌟 What World Tourism Day represents for The Sun Places
This day is much more than a commemoration. It is a reminder of why we do what we do.
Tourism has allowed us to build bridges between cultures, generate employment, preserve heritage and create memories that last a lifetime. But it has also taught us that true luxury is not measured in stars or square metres: it is measured in the quality of experiences, in the authenticity of encounters and in respect for the place we visit.
At The Sun Places, we work every day so that our guests not only sleep in an exceptional apartment, but live the destination as if they were locals. We want them to discover the best seasonal produce, to meet the artisans who keep traditions alive, to be moved by a sunset from a privileged spot.
That is the luxury we defend: a luxury with purpose, that adds value to the destination and to those who inhabit it.
🗺️ The Sun Places destinations: a journey through excellence
Each of our destinations has a unique personality, a story to tell and a gastronomy to discover. On this World Tourism Day 2026, we invite you to tour them with us.
🏙️ Madrid
The capital of Spain is a melting pot of history, art and gastronomy. From the century-old taverns of the Barrio de las Letras to the avant-garde of its Michelin-starred Restaurants, Madrid is a city that never ceases to surprise. Our Luxury Apartments in Madrid are the perfect starting point to explore the Royal Palace, the Prado Museum or the San Miguel Market.
🏛️ Barcelona
Barcelona is modernism, sea and creativity. The Catalan capital combines Gaudí's genius with a first-class gastronomic scene and a vibrant popular culture. From the Sagrada Familia to the Boqueria Market, every corner is an invitation to discover. Our Luxury Apartments in Barcelona await you to experience it with maximum comfort.
🌺 Seville
Seville is the soul of Andalusia. Its light, its duende and its history make it an unrepeatable destination. Getting lost in the Triana Neighbourhood, visiting the Royal Alcázar or enjoying a night of flamenco are experiences that stay with you. Stay in our Luxury Apartments in Seville and let yourself be carried away by its magic.
🌊 Cádiz
Cádiz is the little silver cup, the oldest city in the West and a destination that smells of sea and salt. Its beaches, its carnival and its Atlantic gastronomy make it unique. Discover the Barrio de la Viña, try the fried fish and enjoy a sunset at La Caleta from our Luxury Apartments in Cádiz.
🕌 Córdoba
Córdoba is the legacy of Al-Andalus, a city where history is breathed in every street. The Mosque-Cathedral, the Jewish Quarter and the flowering courtyards are just the beginning. Our Luxury Apartments in Córdoba allow you to discover it calmly and in style.
🏖️ Costa Brava
The Costa Brava is nature in its purest state. Coves of crystal-clear waters, charming villages such as Cadaqués or Llafranc, and a seafood gastronomy that captivates. Stay in our Luxury Accommodation on the Costa Brava and disconnect from the world.
🍷 Sanlúcar de Barrameda
Sanlúcar is the paradise of wine and seafood. Its century-old wineries, its prawns and its sunsets over the Guadalquivir make it an exceptional destination. Our Luxury Accommodation in Sanlúcar de Barrameda are the perfect refuge for lovers of good food.
🌴 Marbella
Marbella is synonymous with luxury, sun and glamour. Its beaches, its golf courses and its nightlife have made it one of the most exclusive destinations in Europe. Rest in our Luxury Apartments in Puerto Banús and experience the Costa del Sol like never before.
✨ The perfect plan to celebrate World Tourism Day
Friday: Arrival and first immersion in the destination
- Settle into your Luxury Apartment by The Sun Places.
- In the afternoon, stroll through the historic centre and discover the most authentic corners.
- Enjoy dinner at a local restaurant committed to seasonal produce.
Saturday: Day of authentic experiences
- Visit a local market to discover the region's produce.
- Take part in a cultural experience: a guided route, a craft workshop or a wine tasting.
- Dinner at a restaurant recommended by our concierge team.
Sunday: Farewell with purpose
- Sleep in and enjoy a leisurely breakfast.
- Before leaving, buy a local product to take an authentic souvenir home.
- Share your experience with us and tell us what moved you most.
✨ Ready to travel with purpose with The Sun Places?
📞 Contact us and let us organise your next getaway. We offer luxury apartments in the best destinations, personalised recommendations and a service designed for you to experience every trip as a unique experience.
CEO's word: At The Sun Places we have been lucky enough to travel the world, but every time we return to our destinations, we discover something new. Tourism has taught us that travelling is not just moving from one place to another: it is opening up to the unknown, respecting what is different and valuing what unites us. On this World Tourism Day, I encourage you to travel with purpose, to choose destinations that fulfil you and to do so with the certainty that every trip can be an opportunity to leave the world a little better than we found it. That is also the luxury we seek: genuine connection.
But if you prefer other destinations, it also has prepared for you: Luxury Apartments in Madrid, Luxury Accommodation on the Costa Brava, Luxury Apartments in Seville, Luxury Apartments in Cádiz, Luxury Apartments in Puerto Banús, Luxury Accommodation in Sanlúcar de Barrameda and Luxury Apartments in Córdoba.
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