🧠 Every 21 September, the world pauses to remember those living with Alzheimer's and the families who accompany them. In 2026, Seville has become the international epicentre of the fight against this disease by hosting the International Congress on Neurodegenerative Diseases (ICND 2026), presided over by Queen Sofía.
At The Sun Places, where luxury is defined by authenticity and memorable experiences, we want to invite you to discover a city that, in addition to dazzling with its heritage, demonstrates its commitment to science and memory. If you plan to attend the event or visit the Andalusian capital, we invite you to stay in our Luxury Apartments in Seville, a space of calm designed for rest.
World Alzheimer's Day has been commemorated every 21 September since 1994, promoted by Alzheimer's Disease International (ADI). The aim is to raise awareness of dementias, combat stigma and strengthen responses for those living with these conditions. In 2026, the international campaign focuses on early diagnosis under the slogan: "Know sooner, do more".
In Seville, this commemoration has taken on special prominence, demonstrating that scientific research and art can go hand in hand to generate awareness and hope.
🏛️ The ICND 2026 Congress: Seville, capital of science
Held at the Virgen de los Reyes Centre from 21 to 23 September, this thirteenth edition of the congress has broken participation records, bringing together more than 180 national and international specialists under the organisation of the Queen Sofía Foundation and the CIEN Foundation.
Queen Doña Sofía, honorary president, reaffirmed at the inauguration her commitment to research and highlighted recent advances in new modifying treatments that open a door to hope.
Key axes of scientific research
This year's scientific programme has focused on integrating different disciplines to better understand cognitive decline. The main topics addressed have been:
- Brain resilience: Study of why some people resist the effects of the disease better.
- Biological advances: In-depth analyses on neuroinflammation and genetics.
- Cutting-edge technology: The impact of artificial intelligence on the diagnosis of Parkinson's and Alzheimer's.
The mayor of Seville, José Luis Sanz, highlighted that the city "opens its doors to science and hope", recalling that public resources must be aligned to "make science happen" for the benefit of citizens.
🎶 'Recuerdos a compás': Therapeutic flamenco at the Royal Alcázar
One of the most moving activities of the day was the charity show 'Recuerdos a compás', held in the historic gardens of the Royal Alcázar with the attendance of Queen Sofía.
This concert was not only a cultural event, but a demonstration of the **therapeutic power of music**. Flamenco is actively used in the city as a medical tool to:
- Stimulate patients' affective memory.
- Evoke positive emotions through rhythm.
- Foster connection with the environment.
💚 Local commitment to patients and families
In the province of Seville, it is estimated that there are around 23,000 people diagnosed with Alzheimer's, although experts warn that more than 50% of mild cases remain hidden. Faced with this reality, the city's social fabric is vital.
The Sevillian Association for the Fight against Alzheimer's (ASLA), a benchmark in the region, offers comprehensive support that includes:
- Personalised cognitive stimulation sessions.
- Social and psychological care and counselling.
- Training workshops for carers and family members.
Dr Félix Viñuela, coordinator at the Virgen Macarena Hospital, defined the current panorama as "hopeful and worrying in equal parts". However, he clarified that the new drugs that attack the root of the problem allow a cure scenario to be projected within 15 to 20 years.
🏆 Social responsibility at The Sun Places
For our team, the true value of a destination lies not only in its monuments, but in the human quality of its community. Seville demonstrates that it is an ecosystem that unites science, solidarity and heritage.
This commitment fits with our philosophy of hospitality. We believe that the excellence of our exclusive accommodation in the Andalusian capital makes sense when we support and give visibility to the causes that matter. We invite you to discover a Seville with memory, heart and future.
CEO's word: I am lucky —and I mean truly lucky— to know Pascual Maragall and his daughter Cristina, who is at the head of his Foundation. Today I want to give them a voice. I want to thank them, with my heart in my hand, for the immense work they do every day to give us all a better future. Because there are battles that are not fought alone, and they fight them with a generosity that moves you. Thank you from the bottom of my heart to every person who contributes their grain of sand to this extraordinary project. Thank you for not giving up. Thank you for the hope
🎭 The Sun Places: the perfect plan to discover solidarity Seville
Friday: arrival and first contact with the city
Saturday: immersion in monumental Seville
- Private guided visit to the Alcázar of Seville, setting of the charity concert 'Recuerdos a compás'.
- Lunch at the Triana Market with local products.
- Afternoon: walk through the Plaza de España and María Luisa Park.
- Night: enjoy a flamenco show at Íntima Triana, remembering the therapeutic power of music.
Sunday: farewell with a taste of Seville
Ready to discover solidarity Seville with The Sun Places?
📞 Contact us and let us design your perfect experience in Seville.
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