🎵 What is the Santalucía Universal Music Week?
The Santalucía Universal Music Week will be a unique, one‑off event held in Seville in November 2023. This is not an annual festival, but an extraordinary celebration organised on the occasion of a historic milestone: the first time that the Latin Grammys leave the United States to be held in Spain.
The week of concerts will take place from 11 to 17 November 2023, in parallel with the 24th edition of the Latin Grammys, whose main gala is scheduled for Thursday 16 November at the Fibes Conference Centre.
🏛️Where will the Santalucía Universal Music Week be held? A Dream Venue
The epicentre of the Santalucía Universal Music Week will be the Plaza de España in Seville, one of the world’s most emblematic monuments, declared a Site of Cultural Interest.
For the occasion, a spectacular 5,000‑square‑metre transparent tent will be built in the heart of the square, with the central fountain as the centrepiece of the design, featuring a major technical deployment:
Area5,000 m²
Capacity5,000 people
Stage250 m²
Sound20,000 watts
Lighting150,000 watts
Bars6
Dressing rooms10
🎤Who is organising the Santalucía Universal Music Week?
The event is organised by Universal Music Group, the world leader in music entertainment, with main sponsorship from SANTALUCÍA, the leading insurer in comprehensive protection for families.
The collaboration was described by Laia Prunera, Marketing Director of SANTALUCÍA, as "a very comprehensive agreement that moves away from conventional sponsorship", with the aim of "creating unique brand experiences".
What is the programme for Santalucía Universal Music Week?
🎶 The Programme for the Santalucía Universal Music Week features: Big Pop and Flamenco Stars
The Santalucía Universal Music Week will bring together some of the most important artists of the moment in exclusive concerts:
11 November
- Will open the festival with a spectacular two‑hour concert, breaking an enormous white eggshell on stage
12 November
- The singer‑songwriter from Málaga will give an emotional piano and voice concert
13 November
- Iconic event with more than 130 artists, which will transform Plaza de España into the world’s largest flamenco tablao
14 November
- The Colombian band will have the audience singing along to all their songs at their concert
15 November
- The Catalan artist will turn the tent into a real dance floor with his greatest hits
15 November
- Electronic party at the emblematic Antique Theatro venue in Seville
17 November
- Will close the week with his show "Mitad Antonio, Mitad Orozco", revisiting all the hits of his career
💃 Flamenco is Universal: The Most Iconic Night
On Monday 13 November, the most special event of the week will take place: "Flamenco is Universal". For the first and only time, the most important names in singing, dancing and guitar will come together in a unique show, focused on the dynasties and great masters of flamenco history.
🎭 Guest Artists
More than 130 artists will gather for this tribute
All the great flamenco families will be in the front row: the children and widow of Camarón, the daughters of Paco de Lucía and his widow, La Farruca surrounded by her children, and the Morente family.
The President of the Regional Government of Andalusia, Juanma Moreno, and the Mayor of Seville, José Luis Sanz, are invited to the event, along with artists such as Sebastián Yatra, Juanes, David Bisbal, Manuel Carrasco, Anitta, Danna Paola and many more.
🌟Why was it so important for Seville?
The Santalucía Universal Music Week represents for Seville:
Attendance
- It is expected that more than 30,000 people will enjoy the concerts
Global projection
- The event will be covered by media from around the world, placing Seville at the centre of international attention
Cultural recognition
- Flamenco as Intangible Cultural Heritage and an emblem of Andalusian identity
Economic impact
- Hotel occupancy will reach almost 100% throughout the week
Legacy
- Seville is consolidated as a city capable of hosting major top‑tier cultural events
Where to stay to attend the Santalucía Universal Music Week?
🏡 THE SUN PLACES: Your Luxury Retreat in Seville
Although the Santalucía Universal Music Week is a one‑off event in 2023, its legacy should remain in Seville’s memory as one of the brightest weeks in its cultural history. At THE SUN PLACES, we are ready to welcome music and culture lovers who want to discover the city.
Our Luxury Apartments in Seville offer:
- Strategic location in the historic centre, within easy reach of Plaza de España and the main cultural venues
- Absolute comfort with spacious areas, equipped kitchens and private terraces
- Specialised concierge for cultural and gastronomic recommendations
"The Latin Grammys and the Santalucía Universal Music Week will make Seville the centre of the world for seven unforgettable days. At THE SUN PLACES, we open the doors of our city for you to experience the magic of those moments, or to discover the Seville that continues to shine with the same intensity."
📞 Contact THE SUN PLACES to book your luxury apartment in Seville and discover the city that will host the most important music celebration in its history.