✨ At The Sun Places we know that luxury is also found in the most secret corners of the city.
That's why we invite you to discover Callejón de Jorge Juan, a magical space that beats to the rhythm of elegance and exclusivity. Officially known as Puigcerdá Street, this small pedestrian stretch has become in recent years the epicentre of the most authentic luxury in Madrid, bringing together designer boutiques, charming restaurants and terraces where time seems to stand still.
The Sun Places invites you to stroll through this unique corner, staying in our Luxury Apartments in Madrid, located in the heart of the Salamanca District, just a few steps from Callejón de Jorge Juan.
Callejón de Jorge Juan is one of those places that captivate you as soon as you set foot there. Located in the heart of the Golden Mile, between Lagasca and Claudio Coello streets, this narrow pedestrian passage offers a luxury experience away from the large international chains.
Here, small shops by Spanish and foreign designers, such as Robert Clergerie, Isabel Marant or Angel Schlesser, turn a simple stroll into a journey through the most select fashion.
And at the end of the alley, a unique gastronomic offering: trendy restaurants with heated terraces, cocktail bars where you can toast at sunset, and an elegant buzz that has made it the favourite destination of the chicest Madrilenians.
The Sun Places wants you to discover this hidden treasure.
Callejón de Jorge Juan is the perfect combination of aristocratic tradition and cosmopolitan modernity. Its history, its shops, its cuisine and its terraces make it an essential destination for any lover of luxury visiting Madrid.
Below, we tell you everything you need to know about this exclusive corner, from its fascinating origin to the plans you can't miss.
📜 History and origin of Callejón de Jorge Juan
Callejón de Jorge Juan, officially Puigcerdá Street, is a pedestrian walkway that connects Jorge Juan Street with Claudio Coello Street.
Its origin dates back to the 19th century, when the architect Francisco de Cubas, Marquis of Cubas, designed the construction of a building on this site. The building that houses number 12 of Callejón de Jorge Juan was erected by order of the Marquis of Cubas González-Montes, the figure who gave rise to the alley itself.
In fact, the new restaurant GranDuke, which opened its doors in 2026, occupies the first building that originated the alley, and its name is a tribute to the history of the nobility and aristocracy of the 19th century.
In 1996, Callejón de Jorge Juan was declared a space of Contribution to the Environment by the Madrid City Council, and since then it has become a pedestrian oasis in the midst of the hustle and bustle of the Golden Mile.
Its transformation into a meeting point for luxury and gastronomy has accelerated in recent years, making it one of the most sought-after corners of the capital.
🛍️ The boutiques of Callejón de Jorge Juan: designer fashion in its purest state
Callejón de Jorge Juan is a paradise for lovers of designer fashion and exclusive brands. Here, away from the big chains, small jewels are hidden that are a true luxury for the senses:
- Zubi: At number 14 of Callejón de Jorge Juan, this 'handmade' bag brand has become an international phenomenon. Founded by the Zubizarreta sisters, each bag is born from an original photograph from their travels, combining their 'made in Spain' essence with a French-inspired aesthetic. Their new shop in the alley is spacious and bright, where you can find everything from their famous cotton bag line to their 'ready to wear'.
- Noumad: At 14 bis, this brand offers handmade leather bags, belts and wallets, with a minimalist design and exceptional quality.
- Designer brands: Callejón de Jorge Juan also houses shops by designers such as Hannibal Laguna (a classic of Madrid Fashion Week), Robert Clergerie (French luxury footwear), Isabel Marant (the Parisian 'boho chic' fashion brand) and Angel Schlesser (perfumes and accessories).
- Unique spaces: Number 27 of the alley is home to Experience 27, a 200-square-metre luxury space that combines fashion, art and decoration, creating an immersive shopping experience. The Malaga-based bag and accessories brand La Portegna has opened its first flagship store in Madrid in this emblematic alley.
Walking through Callejón de Jorge Juan is discovering a unique commercial offering not found anywhere else in Madrid.
🍽️ Trendy restaurants in Callejón de Jorge Juan: the temple of gastronomy
Callejón de Jorge Juan is also one of the most sought-after gastronomic destinations in Madrid. The concentration of high-quality restaurants per square metre is enormous, and the terraces become a hive of elegance all year round:
- GranDuke: The latest addition (2026) and the only restaurant located inside the alley. It occupies the first building that originated Callejón de Jorge Juan, built by order of the Marquis of Cubas. Its interior recreates the dining room of a modern 'GranDuke', with chandeliers and intimate lighting. Its cuisine is global and without labels, led by chefs Javier Cobo and Emiliano Celli. They offer a small menu based on the product, with dishes such as tripe with roe deer chorizo, lentils with red prawn, or tortelli stuffed with sweetbreads.
- La Máquina Jorge Juan: A classic of the alley on the corner with Jorge Juan Street (number 12). This restaurant, which opened in 1982, is a unique space spread over four areas. Its iconic elliptical bar on the ground floor is ideal for stylish tapas, and its outdoor terrace in Callejón de Jorge Juan is one of the most sought-after. Traditional Spanish cuisine with a sophisticated and cosmopolitan atmosphere.
- Taberna Los Gallos: A veteran of Callejón de Jorge Juan (at Puigcerdá Street, 6) that knew how to reinvent itself in time. Its terrace in the alley is one of the liveliest, with after-work and live music. Its menu features reinvented traditional tapas and its famous star dish: eggs with whitebait and peppers.
- 5 Jotas: On the corner of the alley, this restaurant is a temple for lovers of Iberian ham. Its terrace is perfect for tasting products from the pastures of the southwestern peninsula in the heart of the Golden Mile.
- Sotto Sopra: At number 8 of Puigcerdá, this terrace offers a selection of Italian haute cuisine ingredients. An authentic Italian experience in Madrid.
- La Giralda: With its main entrance on Claudio Coello Street, this Andalusian restaurant has a small back terrace that opens onto Callejón de Jorge Juan. A very pleasant corner to eat or dine with a taste of Andalusia.
The offering is completed by the Peruvian-Japanese Robata, the meat restaurant Árdia and the Italian bistro Assunta Madre, consolidating the area as the trendy neighbourhood for lovers of good food.
☕ Terraces and cocktail bars: the art of enjoying the outdoors
Callejón de Jorge Juan is famous for its terraces, many of them heated and open all year round. It is the meeting place for after-work and elegant nights in Madrid:
- La Máquina's terrace: A classic. The best option for tapas and enjoying an elegant and carefree atmosphere.
- Taberna Los Gallos' terrace: One of the liveliest, with after-work, live music and a very fun atmosphere.
- 5 Jotas' terrace: Ideal for tasting the best Iberian ham outdoors.
- Sotto Sopra's terrace: Perfect for lovers of Italian cuisine.
- La Giralda's terrace: A corner with a taste of Andalusia, perfect for a quiet dinner.
Callejón de Jorge Juan is also the starting point to explore the trendy cocktail bars on Jorge Juan Street, such as The Shaker, 1862 Dry Bar, Dry Martini or Gin Club Jorge Juan 92. Without a doubt, a perfect plan after dinner.
🎭 What Callejón de Jorge Juan represents for Madrid and The Sun Places
Callejón de Jorge Juan is the perfect example of how luxury, tradition and modernity can coexist in harmony.
It is a space that has managed to reinvent itself, going from being a secondary street to becoming the epicentre of designer fashion and trendy gastronomy in Madrid.
For the city, Callejón de Jorge Juan is a first-class tourist attraction that draws visitors from all over the world.
For The Sun Places, discovering this enclave is a natural extension of our philosophy of offering complete luxury experiences. That is why our Luxury Apartments in Madrid are located in the heart of the Salamanca District, just a few steps from Callejón de Jorge Juan.
Furthermore, this place is connected to other great attractions of the capital that we have explored in other articles: shopping on Serrano Street, the history of Madrid of the Austrias, the haute cuisine of DiverXO, the events of Madrid Luxury District and the magic of Xmas Market in Madrid.
All of this makes Madrid a unique destination in the world, and Callejón de Jorge Juan is its brightest jewel.
✨ The perfect plan with The Sun Places to discover Callejón de Jorge Juan
Friday: Arrival and first immersion
- In the afternoon, you go to Callejón de Jorge Juan to discover its boutiques and admire its shop windows
- You have dinner at La Máquina or Taberna Los Gallos to soak up the local atmosphere
Saturday: Shopping and terrace day
- In the afternoon, you go shopping in Callejón de Jorge Juan and its surroundings
- At sunset, you enjoy a drink on one of its heated terraces
- In the evening, you have dinner at GranDuke, the new restaurant in the alley
Sunday: Relaxation and farewell
- Brunch at Rosewood Villa Magna
- A final walk through Callejón de Jorge Juan to buy a final treat
Ready to discover Madrid's most exclusive corner?
📞 Contact The Sun Places and let us organise your perfect getaway.
But if you prefer other destinations, The Sun Places also has ready for you: Luxury Apartments in Barcelona, Luxury Accommodation on the Costa Brava, Luxury Apartments in Seville, Luxury Apartments in Cádiz, Luxury Apartments in Puerto Banús, Luxury Accommodation in Sanlúcar de Barrameda and Luxury Apartments in Córdoba.